DooH Advertising Software

Digital Out-of-Home (DOOH) advertising uses digital screens and displays in public spaces to deliver targeted advertisements and informational content.

This modern form of advertising utilizes digital technology to create dynamic, interactive, and engaging messages that operators can update in real-time. DOOH advertising can be found in locations like shopping malls, transportation hubs, billboards, and urban centers, enabling advertisers to reach large, diverse audiences effectively.

Operators of DOOH screen networks use software like Navori to manage ad space, buy ads, render content, and analyze audiences.

Digital out-of-home advertising screen network

Technical Specifications

Full specifications for the model

SKU	-

Features

Navori's App Features for DooH Advertising Software

Cost Per Thousand Impressions

CPT is a standard DooH billing model. Advertising operators use Navori to charge advertisers based on the number of impressions their ad performed.

Cost Per View

CPV is pricing model in which advertisers pay based on the number of times their ad is viewed. This model uses AI-driven digital signage, such as Navori, to ensure advertisers are only billed when their ad is seen, creating a direct link between ad expenditure and exposure.

The Fixed Rate or Flat Fee Pricing Model

The operator charges a predetermined amount for ad space over a specific period, regardless of the number of impressions. Navori CMS offers this simple and predictable budgeting model, making it attractive for advertisers.

Programmatic

By connecting to a programmatic platform, DOOH operators can automate ad buying, enable real-time bidding, and tap into a broader pool of advertisers, ultimately maximizing revenue opportunities.

Hardware Interoperability

Navori software is compatible with all hardware, including screens and player devices, allowing DOOH operators to utilize their existing infrastructure and quickly expand their network.

Open Architecture

Navori’s API allows operators to connect and control the CMS from third-party systems and customize it to their needs.

Setup Emergency Messaging in 4 Easy Steps

Setting up emergency alert messaging in Navori can be streamlined into four easy steps, ensuring that your organization can quickly communicate critical information during emergencies:

Subscribe to the Navori App

Identify the audience and the desired number of daily impressions. Subscribe, set up your system and monetize programmatic digital-out-of-home (DOOH) advertising for any unsold timeslots.

Buy a StiX 3800 media Player with integrated measurement

Enhance your digital signage capabilities and understand your audience with AI-driven analytics.

Create your media planning model

Populate your advertising slots; they will be broadcast exactly at the frequency defined by the transaction with your client.

Publish your ads

Publish content and generate detailed impressions and audience reports for your advertisers to validate campaign effectiveness and reach.

Benefits

The Benefits of Using the Navori App for Your DooH Advertising Software

Navori offers a module specifically designed for DooH

Take advantage of the advertising module, a comprehensive tool kit to monetize your unsold time slots.

Integration of audience reporting features for each ad displayed

Gain insights into viewer engagement with detailed audience metrics for every ad, including demographics, dwell time, and interaction rates.

End-to-end monitoring of the playback of screen and status

Ensure optimal performance with continuous monitoring of playback and screen status, including real-time alerts and diagnostics to promptly address any issues.

First-class international support

Access reliable support from Navori’s global team, available to assist with any technical or operational queries, ensuring smooth and uninterrupted advertising operations.

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DooH Advertising Software

Technical Specifications